Innovation Pricing SMB Software Development 
SaaStr
JANUARY 26, 2022
So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. They started as pay-as-you go and pretty SMB / PLG. A lot of UserTesting customers want flex pricing. I love the company and the product, and the value add.
SaaStr
OCTOBER 31, 2019
Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower. I think it’s a really staggering stat.
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