Innovation, SMB and Software Development

5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

JANUARY 26, 2022

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. They started as pay-as-you go and pretty SMB / PLG. I love the company and the product, and the value add. UserTesting didn’t start enterprise, quite the opposite.

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Scale SMB Enterprise Pricing

State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower. I think it’s a really staggering stat.

Cloud

Cloud Scale AWS Machine Learning

SaaS Brief

5 Interesting Learnings from UserTesting at $160,000,000 in ARR

State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

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