article thumbnail

5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

Combining Strong Growth With A New Level of Efficiency. At the end of the day, in SaaS, efficiency really comes from growing revenue faster than headcount. Almost everyone is doing more with … yes, more headcount, but only a smidge more. This is a similar dynamic to Shopify but one many SMB leaders have not cracked.

Scale 257
article thumbnail

SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

How does this change when selling to SMBs vs enterprise? * Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. What measurements should be used to determine their success? How should the success of marketing be measured?

Scale 174