article thumbnail

5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

article thumbnail

Speak Softly and Carry a Big Gift: How Strategic Gifting Creates Opportunities

Sales Hacker

While they certainly can help, a human element is required to execute sales successfully. As we all know, LinkedIn has long been a powerful social media platform for professionals. But just like any other social media site, it can be misused and abused. So the team got strategic.

Scale 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

Catalyst Sale Podcast. Producer/Host: Catalyst Sale/Mike Conner and Mike Simmons. Catalyst Sale enables organizations to build and deploy top-notch sales teams through training and enablement. Get tips on social media marketing, lead generation, closing tactics and other key processes.

Scale 111
article thumbnail

Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

Sales’ is cool but have you tried ‘ smart sales’ ? Highspot seems to have achieved a massive breakthrough with its patented AI to generate highly effective content targeted at sales enablement opportunities. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8
article thumbnail

Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

Sales’ is cool but have you tried ‘ smart sales’ ? Highspot seems to have achieved a massive breakthrough with its patented AI to generate highly effective content targeted at sales enablement opportunities. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8