Intercom, Inc.

MARCH 22, 2018

I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. I was a consumer-facing PM and actually doing a lot of growth stuff before it was “growth hacking” – things like SEO, conversion rate optimization and lead generation. Getting growth off the ground at Eventbrite.

Marketplace as a Service

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. And when we got to that point, the solution was really simple.

Acquisition

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors. Activation: Users realize the value of your product ( Aha!

Growth Marketing

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring

wepay

FEBRUARY 20, 2018

So we will take a look at some of the better advice out there to do just that and achieve growth through those three stages. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. It’s well worth a look to get even more viewpoints about effective SaaS strategies for growth.

SaaS Payments

Incredo

NOVEMBER 1, 2019

This means that such companies are product-oriented as well, but also include a small inside account management team to help them catch and convert by providing real-time assistance during the software purchase process. Picking the ideal software sales model. This is a unique SaaS sales model and the benefits are stark.

SaaS Payments

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

SaaS Payments