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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

She went on to become a high school English teacher, college writing instructor, and writing consultant for government agencies. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience.

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A Top G Suite Expert Shares His 31 Best Modern Security Tips

BetterCloud

Kevin is recognized as a Google Developers Expert and G Suite Top Contributor. . Many of these tips are oldies but goodies to cybersecurity experts, but I’ve tried to include a few unique tips with my personal explanation for each. Plus, the website [link] has a great tool for passphrase generation.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Sales Development and Prospecting. The Sales Development Playbook. The 5 Dysfunctions of a Team. If you truly want to be a better leader, better salesperson , better speaker, better writer, or just a better person, you need to study the craft. Selling to Big Companies. The Pirate’s Guide to Sales. B2B Is Really P2P.

Scale 141
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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

It’s a process that my team and I at GetUplift have used to 10x our clients’ conversion rates. The process for using your research to create social media ads, landing pages, and email sequences that actually convert. The article was only written to drive website traffic. The psychology behind emotional marketing.

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Understanding the SaaS business model

ProfitWell

Recurring payments. The software-as-a-service business model involves providing a subscription service, so you will have to worry about getting payments every month/year as opposed to only once. Recurring payments take the form of monthly recurring revenue, otherwise known as MRR. In SaaS, clients do not buy hardware.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. They’re facilitating virtual schooling, they’re helping governments organize.

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38 Bright Asian SaaS Stars

SaaStock

Notey Labs create digital solutions to help companies handle international online space. Ultrasite is a global website builder, Chinafy is a tool for making websites China-compatible, and Connect is their collaborative content management platform for brands. ViSenze recommends items to customers on websites and social media.