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Product Marketing Manager Salary [+ Resources to Advance]

User Pilot

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

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New Product Launch Checklist: How to Plan a Successful Launch

User Pilot

Conduct market research to identify competitors and determine avenues for product differentiation. Conduct market research Now that you know your customers, it’s time to research your competitors. Next, analyze their product, brand, and marketing strategy. Craft your product positioning statement.

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