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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Developers hate opaque pricing. The contract size grows.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

Then, we have this community in SaaS — SaaStr. If it’s helpful to you, it’s got everything from how to build the sales com plan to how to think about hiring a VP marketing and how to hire a customer success thing. There are a handful of us, but most of us are either from engineering or product backgrounds.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. Let’s assume the probability of success for a SaaS company is roughly one percent, and that formula is true, given some definition of success, right?

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

In Today’s Episode We Discuss: * How Pete made his way into the world of SaaS and how he came to be one of the leading figures on sales operations and management that he is today. * So it’s a wonderful world, SaaS, but it’s also an interesting one. Which is not great for your SaaS metrics.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total. When we did this studies and where we were having to sign the contract with the AnyCasts provider, we took some time.

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