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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

How do I increase pricing? When you hire a VP of Sales and all they want to talk about in the interview is strategy, strategy, strategy, I’m not sure they’re a closer. If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. I’ve made a bad VP of Sales hire.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

We develop a search API to help any developer to have a very good search in their application. The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total. Join us at SaaStr Annual 2020.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. The issue the SMBs had was, “Well, I’m a 20-person consulting company.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. ” Then it turns out that a VP of engineering doesn’t have time in their day to do searching, and writing outbound emails, and so on and so forth.