Sales Enablement, SaaS and Growth

MARCH 23, 2020

Subscription business model. Examples of jobs to be done include, people buying a hammer to hang a painting and famously, a milkshake for entertainment during their daily commute. Customer data. Economies of scale. Freemium lead funnel. Network effects (marketplace). Operational efficiency. Personalisation. User generated content.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Chaotic Flow

OCTOBER 9, 2012

There is a reason why LinkedIn is profitable largely through paid subscriptions, while Facebook struggles to monetize through ads. Helpful can mean many things to many people within your social business network: opportunity, education, support, entertainment, unique, simple, and so forth. Social Networking for B2B Sales Enablement.

B2B 104

B2B Social Media Business B2C 104

Sales Hacker

OCTOBER 7, 2021

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG).

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130