Remove Enterprise Remove Marketplace as a Service Remove Product Marketing Remove SaaS Payments
article thumbnail

How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?

article thumbnail

Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. Enterprise. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. There are now over 150 enterprise companies using the platform. I spoke to Ryan about how they created a new enterprise ops category: LearnOps.

article thumbnail

4 Things Your Competitors are Doing to Emerge from the Downturn Stronger Than Before

OpenView Labs

Related: The Recession Planning Framework for SaaS Startups. Experimenting with product/market fit. Exclusivity : Your product cannot easily be copied. Profitability : Your product creates more cash flow than it costs. Experiment with product/market fit. Pivoting sales to meet buyers. Achieve a goal.

article thumbnail

Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. We didn’t worry too much about are you trying to bill for your own SaaS product or are you actually trying to integrate Stripe to offer to your customers.

Payments 126
article thumbnail

How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.