Remove Enterprise readiness Remove Marketing Remove Product Marketing Remove Underperforming Technical Team
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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B And your feedback to me was, “look, this product is great. The problem is the sales team.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. You’re a marketer.