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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

NOVEMBER 17, 2023

In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B And your feedback to me was, “look, this product is great. The problem is the sales team.

Sales Hiring 95
Sales Hiring Scale Sales Underperforming Technical Team 95
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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

JUNE 10, 2019

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Poor retention and low customer LTV. Your product is complex.

Growth Marketing 137
Growth Marketing Marketing Scale Payment Features 137
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