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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

User Pilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. is necessary to assess your marketing team’s success.

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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”.