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The world of EmbeddedPayments saw remarkable developments in 2024, shaping strategies and innovations across the industry. In a compelling discussion on PayFAQ: The EmbeddedPayments podcast, Ian Hillis hosted payments veterans Ella Aguirre and Michael Veatch to reflect on the past year.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth. Contact sales What is a SaaS Platform?
Understanding your ICP is a foundational and organization-wide decision because it impacts your downstream sales and marketing efforts. . Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. Brex then scaled its payments business quickly.
Software companies embark on their embeddedpayments journey only to discover they’ve underestimated the complexity that’s involved and struggle to launch. If you’re thinking about EmbeddedPayments for your platform, make time to listen to this episode of the PayFAQ EmbeddedPayments podcast.
Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. Jonathan joined Toast as the SVP of Sales in 2017. A Glance at Toast’s Hypergrowth Journey When Jonathan joined Toast as the SVP of Sales, the company was Series B with $20M in ARR.
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And it’s all thanks to embedded finance and embedded fintech. Embedded finance isn’t entirely a new concept. Airline credit cards, payment plans for costly items, and car rental insurance are forms of embedded finance that have been around for a while. Today, you don’t even have to exit the app.
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