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The world of EmbeddedPayments saw remarkable developments in 2024, shaping strategies and innovations across the industry. In a compelling discussion on PayFAQ: The EmbeddedPayments podcast, Ian Hillis hosted payments veterans Ella Aguirre and Michael Veatch to reflect on the past year.
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Understanding your ICP is a foundational and organization-wide decision because it impacts your downstream sales and marketing efforts. . Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. Brex then scaled its payments business quickly.
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Jonathan joined Toast as the SVP of Sales in 2017. A Glance at Toast’s Hypergrowth Journey When Jonathan joined Toast as the SVP of Sales, the company was Series B with $20M in ARR. Jonathan saw them through IPO in 2021 with the highest software multiple IPO ever. It’s the fastest-growing software business of all time.
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