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7 questions smart CTOs ask before choosing the best penetration testing company

Audacix

How to build a culture of security within your SaaS development team? In order to get your repeat business, they forget to explain just how you can build a repeatable, scaleable and consistent application security structure within your software development teams. No developer wants to create software with security holes.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. He gave each person on the sales team a $5,000 budget to act like a marketer. My approach was different than the rest of the team. Let me explain. The $5K Experiment. How It Works.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? Your first SaaS customer success hire.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

This is disruptive, bottom-up sales…where employees of an organization can choose what products they want to use instead of being forced to use certain tools by IT or operations departments in a more top-down approach. Long sales cycles and low revenue per employee. Poor retention and low customer LTV.