Tom Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever.

Content Marketing 100

Content Marketing Strategy Marketing Banking 100

CloseSaaS

JANUARY 30, 2015

If you're the founder of an incipient startup, it's tempting to offer your product or service for free to get to initial traction. That's mostly a bad idea though - which is why I advise founders to focus on getting paying customers as soon as possible.

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Startup Sales 52

ReSci

JANUARY 30, 2015

Super Bowl Sunday is almost here, which means for most Americans, it's time to break out the bean dip and settle on the couch. Corporations spend around $4.5 million on a television spot during the game - Super Bowl Sunday is now considered. The post Supersize customer engagement this Super Bowl Sunday appeared first on ReSci.

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Engagement 40

Tom Tunguz

JANUARY 26, 2015

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Salesforce went public more than 10 years ago. This harbinger of subscription, internet delivered software created one of the most exciting waves in software and the single most valuable SaaS company today, worth $37B as of this writing.

Benchmarks 100

Benchmarks Metrics Scale SaaS 100

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

CloseSaaS

JANUARY 29, 2015

Ever since we introduced the Explorer's beta, we've been gathering a lot of feedback from the community. The vast majority of you enjoyed it and found it insightful, but you also pointed out some errors.

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CloseSaaS

JANUARY 26, 2015

I had the honor to speak at last years Marketing Rockstars Festival in Austria and talk about my favorite subject: The Entrepreneurial Hustle :) Below the description and video of the talk. Looking forward to speaking at this years Marketing Rockstars Festival again in May!

Marketing 52

Marketing 52