How Faster Sales Cycles Become a Competitive Advantage
Tom Tunguz
APRIL 15, 2015
Sales cycles, the time from acquiring a lead to closing an account, vary quite a bit by industry, product type, and price point. But universally speaking for startups, shorter sales cycles are better. Maintaining a short sales cycle is a competitive advantage for several important reasons. First, faster sales cycles accelerate the discovery of a repeatable sales process.
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