SaaStr
FEBRUARY 19, 2022
#1. Eventually, most of us go upmarket. SurveyMonkey was relatively slow to go enterprise, which suited it well for a long time. But since it started to march into bigger deals more recently, growth >re-accelerated< … from 17% at IPO to 20% today pic.twitter.com/pZKC8xMCGt. — Jason BeKind Lemkin (@jasonlk) January 10, 2021. When you’re starting off in SaaS, it’s very tempting to target small businesses.
SaaStr
FEBRUARY 19, 2022
Q: Should an early- stage B2B startup meet every customer face-to-face to receive feedback? Now that we’re back to in-person meetings, it’s in some ways a different world. We’ve gotten used to closing bigger and bigger deals over Zoom. Prospects and customers aren’t really expecting face-to-face meetings anymore, even for the biggest deals. And yet … now we’re all seeing deals close faster, win rates go up, and customers buy more, when we actually meet them again in person.
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