Fri.Jun 15, 2018

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?? SaaS Roundup #123

Chart Mogul

This week: How to calculate SaaS gross margin, commonly misunderstood SaaS metrics and how to build a SaaS marketing system. In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. You can also receive SaaS Roundup in your email inbox every Friday — just drop your email here and you’ll receive the next issue.

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Retention, cohorts and visualizations

Intercom, Inc.

There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur.

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