Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
People downloaded a record 204 billion of them from the Google and Apple app stores in 2019. I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). Mobile apps dominate our digital experiences. That ranges from just 3.5%
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