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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. They know how to the close to develop the relationship. My real point is with the VP of sales you’re probably not going to get the perfect hire. I’ve made a bad VP of Sales hire. How do you do this?

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

How is the documentation used most effectively? Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. Be it documenting extensively the process, the wording, with as you said, [inaudible 00:11:28] documenting?

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PODCAST 65. The Framework to Deliver Exceptional Customer Success w/ Kim Rose

Sales Hacker

Conga is the leading end-to-end digital document transformation suite. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. ” And then over time, we developed playbooks. It’s a fantastic show.

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Building a Stellar Engineering Organization

SaaStr

Scott Beechuk, Partner at Norwest Venture Partners, brings together world-class SaaS engineering leaders Claire Hough, Vijay Gill and Weiping Peng for a dynamic conversation on where SaaS technology is headed, how to build top performing engineering teams and what it takes to lead in today’s high-velocity engineering environment.