GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
Sales Hacker
MAY 7, 2025
With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team. The importance of cross-functional stream teams for accelerating GTM initiatives. And we build what we call stream teams.
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