Product-led growth: AKA what you should be doing | ProfitWell
ProfitWell
DECEMBER 6, 2019
The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. Product-led growth is a bottoms-up approach in which your company develops a methodology that enables people to discover and adopt your product on their own. Uber, Dropbox, and PayPal are some examples of this.
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