article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Like farmers cultivating an orchard , enterprises must promote the growth of customers through personalized engagements that lead to repeated revenue yields, or harvests, throughout the customer life cycle. Every time customers engage with you, they should feel understood, valued, and acknowledged. Share Insight Across the Enterprise.

article thumbnail

The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Every company is different and every customer comes in with different expectations, but these broad areas cover most of the key insights into customer satisfaction: Business Metrics: Measuring how engagement affects revenue. Adoption Metrics: Measuring the customer’s use of the product. Revenue or logo churn. Gross upsell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Success and Upsells: How to Make the Most of Opportunities

Totango

Proactively engage customers with personalized campaigns. You might look at measurements such as: Usage Data: If a customer is using the product frequently or is heavily leveraging specific functions, then it is time to offer them access to premium features or other advanced products. Nurture the growth of each account.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Like farmers cultivating an orchard , enterprises must promote the growth of customers through personalized engagements that lead to repeated revenue yields, or harvests, throughout the customer life cycle. Every time customers engage with you, they should feel understood, valued, and acknowledged. Share Insight Across the Enterprise.

article thumbnail

The Ultimate Guide to Creating a Customer-Centric Culture

Totango

It is a tangible presence customers can see and feel in the way you engage them, respond to them, and present the product. Zoom CEO, Eric Yuan, is so committed to creating a customer-centric culture that he spends up to 70% of his time personally engaging with the video conferencing vendor’s customers. Prioritize lifetime value.