Remove Deferred Revenue Remove Revenue Remove SaaS Payments
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Unearned Revenue: What it is and What it Means for Subscription Businesses

Stax

When can revenue NOT be counted as revenue? The concept of unearned revenue can easily trip up SaaS companies that offer subscription services and products on a recurring basis. Unlike when selling ordinary products, you cannot recognize the revenue earned from a subscription all at once.

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Understanding Deferred Revenue and Its Impact on Your SaaS Business

Subscription Flow

Deferred revenue refers to the income that you have collected, but not yet earned. The GAAP (Generally Accepted Accounting Principles) issued by the FASB (Financial Accounting Standards Board), inform businesses when their revenue should be recognized. This is where the concept of deferred revenue comes in.

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Managing Deferred Revenue for SaaS Companies: Best Practices for Tracking, Reporting, and Analysis

SaaS Metrics

When a customer pays for a service upfront that won’t be delivered until later in the future, the company does receive the cash. But the revenue generated from the advance payment cannot be marked as earned — at least not until the service has been rendered. This unearned revenue is called deferred.

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The SaaS Financial Model You’ll Actually Update (Updated 2019)

Baremetrics

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath.

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From Quoting to Cash: Why Integration Is the Real Differentiator in Agile Billing—According to MGI Research

Blulogix

According to MGI Research’s 2025 Agile Billing Top 50 Buyer’s Guide , integration across the quote-to-cash (Q2C) process is one of the key gaps holding companies back from achieving true billing agility. Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization?

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What Is Unearned Revenue and How to Account for It

Baremetrics

You can often find yourself receiving money long before you provide agreed upon services or, conversely, providing services and then waiting for payment. But, what are the accounting ramifications of customers paying you before you render services? This puts you in the position of having “unearned revenue”.

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Matching and Revenue Recognition Principles

Baremetrics

While that can make it daunting at first—with so many rules and regulations to follow—as you become familiar with them, it takes all the guesswork out of the process. We are going to look at two of those principles here: the matching concept and the revenue recognition concept. Table of Contents. They are defined in U.S.