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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. During the sales process, including sales appointment scheduling, meetings and payment processes. White papers. Phone calls. What Are B2B Customer Journey Touchpoints?

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What are inbound leads?

Baremetrics

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Try Baremetrics Free.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

A lead becomes marketing qualified when they perform simple actions like opening emails, website visits, and even providing their contact information on a landing page in exchange for an online resource, for instance, an ebook. The criteria that define an MQL are specific to different organizations. What is a PQL?

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that Find your audience where they already are online. You can also gain helpful insights from your PPC data.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

Data analysis. Payment processing. Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. Lead : Person who has expressed some interest in the service. This can be anything from downloading a white paper to signing up for a trial. Customer success. Financial planning.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Like, you’re literally on the floor like crippled with crying just like two years of your hard work, or whatever, you know, you’re like, ah, and then you get a phone call at that exact moment. But all all the data was coming back for corporate, like a lot of people think of us as an ed-tech company, we’re not.