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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Ways to improve ecommerce conversion rates. Podcast: Ecommerce Conversations by Practical Ecommerce. You may already be familiar with Practical Ecommerce, one of the leading sites for ecommerce tips and news. But are you aware of their podcast Ecommerce Conversations ?

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. During the sales process, including sales appointment scheduling, meetings and payment processes. White papers. Phone calls. What Are B2B Customer Journey Touchpoints?

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What are inbound leads?

Baremetrics

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Try Baremetrics Free.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that Find your audience where they already are online. In these cases, you want your product front and center at the top of the SERP.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

A lead becomes marketing qualified when they perform simple actions like opening emails, website visits, and even providing their contact information on a landing page in exchange for an online resource, for instance, an ebook. The criteria that define an MQL are specific to different organizations. What is a PQL?

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5 Financial Reports Every Business Should Be Running

OPEXEngine

There are two main methods for preparing a cash flow statement – direct and indirect. Many ERP systems can be configured to provide data to enable the preparation of a cash flow statement using the direct method. The indirect method is more common as it takes information from the income statement and balance sheet.