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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Look for trends that indicate what features or services customers use most and what drives their satisfaction.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs. You don’t want to launch right into building new features if you’re not sure there’s a viable market.