OPEXEngine

SEPTEMBER 9, 2021

Dramatic increases in SaaS enterprise valuations and competitiveness over the past decade have been driven by business model innovations more often than new rocket science technologies. For SaaS companies, the planning process will also include targets around CAC, Customer Lifetime Value (CLV) and customer and net dollar retention rates.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Double headcount every 6-9 months. Innovate on the Business Model. Reduce sales ramp time by 30-50% via sales enablement.

Scale 147

Scale Venture Capital SaaS Headcount 147

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. We’ve even seen the rapid commoditization of entire product categories.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. We’ve even seen the rapid commoditization of entire product categories.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. We’ve even seen the rapid commoditization of entire product categories.

Scale 40

Scale Startup Technical Review Software Review 40