SaaS FP&A – Are You Up to the Challenge?
OPEXEngine
OCTOBER 31, 2019
When you filter the same group of companies but adding revenue growth over 50%, the median number of Finance execs rises over 70% to 12 in Finance. When he came out, the first thing he asked me was, how do you define a Sales Qualified Lead (SQL)? Clearly, the Board had been discussing conversion rates and the Marketing/Sales funnel.
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