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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. Account Managers: They serve as the lead point of contact for all customer account management matters. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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Changing Your Pricing Model: How Hired Went from a Transactional to a Subscription Model

OpenView Labs

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. In a market that requires companies to earn their customers’ business each and every day, it can literally make or break your entire business model. I’ve had roles in almost every function from sales to product to customer success.

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A Canoo for two

ProfitWell

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead? Do you like me?

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

This week on the Sales Hacker podcast, we’ve got a fantastic episode for you. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. More sales meetings.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Customer discovery interviews help marketers communicate with potential customers. Kateryna Reshetilo , Head of Marketing at Greenice.net.

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SaaStr Podcasts for the Week with Justin Bedecarre, Jen Nguyen, Jason Lemkin, and Aaron Levie

SaaStr

Centralized HQs with all the perks and amenities “under one roof” have traditionally been used as recruiting tools to attract and retain top talent. And honestly, we’re limiting ourselves by proximity on recruiting a diverse best-in-class team. This will be a really strong indicator of retention and recruiting.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Customer discovery interviews help marketers communicate with potential customers. Kateryna Reshetilo , Head of Marketing at Greenice.net.