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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. Cold Outreach is when you contact and pitch your product/service to prospects with whom you have no prior relationship. . Cold Outreach.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How do you think about services revenue today driving Outgrow? So it’s really just about the time investment.

Scale 193