Sales Enablement, SaaS and Growth
MARCH 23, 2020
The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Jobs to be Done Theory The Jobs to be Done Theory was developed by Clay Christiensen of Harvard Business School. Source: McKinsey 17. Economics 40.
Outseta
JANUARY 20, 2020
Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company? We could branch out into commercial property management.
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