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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

As a marketer, your job is to deliver value through in-app communication and sales-enablement content to address specific objections. Interest stage The Interest stage happens once the user has developed some interest in your brand, either by signing up for a newsletter or attending a webinar. Purchase decision stage (BoFu).

B2B 105
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RevOps Q&A

InsightSquared

Recently we teamed up with the incredible team at GoNimbly to host a webinar on Keys to RevOps Success. With 90% of data not in CRMs, what are some ways to drive your sales professionals to enter their data and have better CRM compliance? How do you see Sales Enablement fitting into the RevOps framework?

Scale 71
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Full impact of new GDPR regulations and compliance laws – likely to hurt many outbound focused businesses who fail to comply. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Sales enablement as a discipline is fast-growing and becomes more mature and strategic.

Scale 96
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I’m a highly motivated, passionate, entrepreneurial, and results-oriented sales leader with 6 years of experience across various products and a proven track record of success in selling SaaS solutions. Today I help investment managers harness the power of community and technology to automate regulatory compliance. Laura Zinger.

Scale 130