B2B Marketing Funnel: What is It and How to Build One?
User Pilot
OCTOBER 6, 2023
As a marketer, your job is to deliver value through in-app communication and sales-enablement content to address specific objections. Interest stage The Interest stage happens once the user has developed some interest in your brand, either by signing up for a newsletter or attending a webinar. Purchase decision stage (BoFu).
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