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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Start with your existing sales and see where there’s interest from existing buyers. Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So An easy place to start is to translate a landing page that explains your products and how to get in touch with sales.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. Then also went into venture capital where I invested in API first products. Thank you Ceci. I’m Vicki Lin. Ceci Stallsmith : Cool.

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When should you hire a CFO?

Point Nine Land

It seems like while there’s been a lot of discussion in the SaaS community about the right time to bring on a VP of Sales or VP of Marketing (with the best advice coming from Jason himself¹), the finance department hasn’t attracted as much attention yet. are usually also things such a person could take care of instead of the founders.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

It is a sign of development, showing that the business has effectively transitioned from an R&D organization dependent on venture capital to an autonomous, long-lasting enterprise. . Important enterprise sales terminology that every B2B SaaS company should be aware of. What makes enterprise clients different? .

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. billion dollars. Michael: I was really aligned.