The Defining Characteristics of Successful SMB SaaS Startups
Tom Tunguz
APRIL 16, 2013
No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Instead, mass media channels must be used: press, mobile app stores (iOS & Android), web app stores (Chrome, Google Apps, Intuit and Force).
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