Three Marketing Lessons from The Political Realm
Kellblog
AUGUST 20, 2023
So, when the schmumbleator TOTALs an additive measure, the value for the year will be the sum of the four quarters, whereas when it TOTALs a semi-additive measure, like headcount, the value will not be the sum of the four quarters, but instead the period value for the fourth quarter. This is not just about compliance, it’s about security.”
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