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10 Companies Show you their Positioning Strategy for Marketing

Upscope

April Dunford's definition: " In order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers. Security information, HIPAA and GDPR compliance. Summary of how to 8X your price.

Strategy 128
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

But if you really want to build customers for life, this is the time where empathy will shine and doing the right thing long term versus short term is going to make that customer either be a customer for life or not. From contract signature to launch. Touching it, playing with it in a way a CIO or CTO might not before?

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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We hire remarkable people, and we give them a lot of freedom for how they’re going to get their work done. Who actually knows stuff and does things?”

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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud.