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How Smart Is Your Sales Playbook?

Sales Hacker

RELATED: Sales Tools that Actually Matter: Building your Playbook. As a sales enablement leader, your first job with new sales members is to successfully ramp them—giving them a map and ensuring they know how to read it. RELATED: Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right.

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The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

Kellblog

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Now that conversations take place on Social Platforms, Email, within CRM systems, within platforms like Chat (think Slack) and Sales Enablement (think Highspot), it will become all the more difficult to keep up – which can only translate into lost opportunities. Keep your sales enablement tools up to date.

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