Customer Acquisition Guide For SaaS: Definition, Metrics and Examples
User Pilot
AUGUST 31, 2023
Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition. New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses. For example, in e-commerce, sales can happen at the first visit.
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