1 Key SaaS Sales Metric to Fine-Tune Sales Productivity
InsightSquared
MAY 7, 2019
At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Contract value: Companies selling subscriptions with larger average contract values also have longer sales cycles than companies selling low priced, low touch subscriptions.
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