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Being “Product-Led” in 2023 Means Product-Led Sales

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– Nicholas Mills, President, Pitch The shift to subscription-based models has changed how a company operates. Slack’s magic in their use of PLG was that they were landing with software engineers in tech companies that were probably 40 to 50% of the overall company headcounts and very influential. That has gone away.

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Kellblog Predictions for 2024

Kellblog

While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Per LinkedIn , headcount is up 240% over the past two years. They’re my funnel for filling AE headcount. The rise of unified ops. Partial hit.

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