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How to do Market Research: a Step-by-Step Guide

User Pilot

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs. The outcome? Quantifiable. Attainable.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. When I was hired, I came in with one salesperson and zero dollars in recurring revenue and over the next four years grew the sales team to over 140 employees and 55 million in recurring revenue. Want to see more content like this?

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Customer Segmentation: A Step-by-Step Guide for Growth

OpenView Labs

That’s why, in a customer segmentation process like the one described in this guide, it’s critical to develop customer segment hypotheses and variables, and then validate them with a well-developed, scientific research process. Together, all of those factors can ultimately impede a company’s growth.

Scale 60
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Product Manager Career Path: A Guide for Growing in Product Management

User Pilot

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. They earn more than developers, astronauts, and even attorneys, but less than surgeons. The Director of Product is accountable for multiple product lines and manages product management teams.

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The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right

Sales Hacker

Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. They enable your team to track collective and individual performance. In fact, they often result to massive disappointment, and may even pull your team one or two steps backward.

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The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right

Sales Hacker

Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. They enable your team to track collective and individual performance. In fact, they often result to massive disappointment, and may even pull your team one or two steps backward.