Remove Company Culture Remove Marketplace as a Service Remove Pricing Remove Product Marketing
article thumbnail

Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

article thumbnail

SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

Why does Bridget believe the best starting point for customer success is “company culture and value”? How does company culture impact the quality of customer success? I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here.

article thumbnail

SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? In 2012, Wall Street didn’t really know how to value SaaS companies. So if you’re ERP, boom, Workday.