Remove Churn Remove compliance Remove Market Segmentation Remove Sales Funnel
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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. These metrics will vary by company, but can include elements such as the following: Sales Funnel. Marketing Lead Gen. Are you filling the top of the funnel cost-effectively? Are customers churning?

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How to Optimize Customer Retention for B2B Enterprises

Totango

This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. How can you help accounting keep payments on track, monitor contract compliance, and track licenses? How can you help the sales team increase the number of licenses or upsells?