Andreessen Horowitz

JUNE 3, 2024

Plus, successful marketing plans and assets don’t necessarily have a single “right” solution. This makes marketing different from, say, fintech, where users expect a single, correct answer to queries and there’s a higher threshold for accuracy. GenAI-based software can and already is helping to bridge this gap.

AI Search 123

AI Search AI Outsourcing Services Payment Solutions 123

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

User Pilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. Put simply, become a product expert.

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98