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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

Andy MacMillan: I spent five years at Oracle in the Fusion Middleware Group, working in Thomas Kurian’s org and ended up hopping over to Salesforce to learn the SaaS business model and ran a business inside of Salesforce for a while. So I think that’s why we have sales ramps. It helps with close times.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Max: Getting people to create a second course was part of sales. For most business models, it’s much better to get current customer to really love your product and to upsell them than it is to get new customers. There’s not really a lot of SMB, which is more like growth hacking rather than breaking into bigger deals.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Depending on your business model and stage of growth, a partner program will likely take on different forms. Tom Tunguz, Venture Capitalist at Redpoint. Check them out.