Practical Advice on SaaS marketing

AUGUST 8, 2015

Whatever tactics you use - search engine marketing, events, email, webinars, etc. The SaaS customer acquisition machine That’s exactly how the software-as-a-service (SaaS) business model is supposed to work. The higher the customer acquisition cost (CAC) and/or the lower the revenue, the longer the payback period.

Payment Solutions 124

Payment Solutions SaaS Payments Payment Features Payment Services 124

OPEXEngine

FEBRUARY 22, 2022

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Natalia Luneva

JANUARY 13, 2021

This obsession with getting new customers is natural: the more customers you convert, the more revenue you will make. However, the subscription business model can’t survive if you keep on acquiring new custo mers but the old ones keep on walking away. 3 Educate, educate, educate. There’s life after closing.

SaaS Payments 105

SaaS Payments Payment Methods Churn Payment Services 105

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). This means that our revenue churn was very low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

FastSpring

MAY 25, 2023

Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation can be even more challenging. Using your pricing model to fight stagflation. Test creative SaaS pricing model combinations to unlock revenue.

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

SaaSOptics

MAY 25, 2022

As Chargify and SaaSOptics transition to Maxio, we’re bringing together the best of each platform together to do just that. Watch our recent webinar to learn more. Historically, Chargify has been the leader in billing and subscription management for B2B SaaS. Everything You Need to Manage the Quote-to-Revenue Process.

Payment Services 52

Payment Services SaaS Payments Payments Systems Review 52

User Pilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Host webinars to promote new features.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

How To Buy Saas

DECEMBER 1, 2020

In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. In all cases, it will always be an online business model hence digital marketing is considered to be the best saas marketing strategy. Most of the saas businesses are based on the subscription model.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

AUGUST 31, 2023

The purpose of customer acquisition is to expand and make more revenue. The purpose of customer acquisition is to help companies expand and make more revenue. New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Neil Patel

FEBRUARY 19, 2021

Every entrepreneur can now build an app, social media platform, or e-commerce website. It’s easy to integrate popular payment platforms, like Stripe. You own the mailing list, which isn’t the case if you rely on social media platforms. Subscription-Based Business Models. The upshot?

Entrepreneurship 144

Entrepreneurship Payment Methods Trends Payment Services 144

OpenView Labs

JULY 2, 2020

After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with. Chargebee’s summary of their recent webinar on what top companies are doing right now to adapt. Interesting data compiled by Ibbaka.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Aaron Beashel

MARCH 9, 2018

They use tactics like social media, search engine optimisation and paid advertising to attract prospects to their website, and then use demo requests, gated eBooks, webinars, etc to convert visitors into leads. Responsys (Enterprise Sales) – Responsys is an email marketing tool that predominantly uses an Enterprise Sales model.

Scale 192

Scale SaaS Payments B2B Strategy 192

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Sales Process Engagement. Metering / Billing / Payment Process.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136